READING CORNER:Think Twice
January 12, 2010
Leaders in all fields-business, medicine, law, government-make crucial decisions every day. The harsh truth is that they mismanage many of those choices, even though they have the right intentions. These blunders take a huge toll on leaders, their organizations, and the people they serve.
READING CORNER: Inbound Marketing:Get Found Using Google, Social Media, and Blogs
December 9, 2009
The traditional marketing model (Outbound) relied on you actively pursuing customer or followers. Big companies spent big bucks on this model and it mostly worked but not anymore — Social Media has changed the game.
READING CORNER: Crush It
December 3, 2009
CRUSH IT! by Gary Vaynerchuk is the social media guru’s step-by-step guide for the public’s curiosity with this whole thing called social media marketing.
READING CORNER: Twitterville
November 8, 2009
Twitterville is a book with a collection of anecdotes and stories about businesses using the social media site Twitter.
One of the best things about this book is how the author, Shel Israel, captures the people and companies that make Twitter such an addicting phenomenon.
READING CORNER: Trust Agents
October 25, 2009
Have you ever wondered how Chris Brogan became Chris Brogan (outside of Chris’ parents conceiving him and birthing him)? This book will give you the system that Chris has used (and perhaps Julien as well…I’m not that familiar with Julien’s background and experiences) to build up his community.
READING CORNER: The Think Big Manifesto
October 4, 2009
Think Bigger About Who You Are. And What You Offer the World.
Stand for something and make a life statement. Do not go quietly into the night, Expand and utilize your potential. The play-it-safe, don’t disturb the status quo, sometimes cynical and silenced society that, more often than not, does not encourage self success.
READING CORNER: How Did That Happen
September 28, 2009
The recent situations in the whole world have concerned so many people. The economy crashes, the incapable governments, some businesses failures, and much incapability of leaders surely brought some concern of so many people. According to their experiences, Roger Connors and Tom Smith have written a book that according to them could be good enough as a guidance to find the better solution for the world.
READING CORNER: Socialnomics
September 24, 2009
A fascinating, research-based look at the impact of social media on businesses and consumers around the world, and what’s in store for the future.
Twitter Power
September 19, 2009
Are you using Twitter? Have you heard of Twitter? Maybe, you’ve recently heard about it in the press: celebrities, like Oprah and Ashton, tweeting to their fans, or people breaking news to a worldwide audience. Read more
Who’s Got Your Back - “Knowledge Is Free At The Library. Just Bring Your Own Container”
May 29, 2009
Many of us are caught in a constant tug-of-war between work and wellness. Keith Ferrazzi’s Who’s Got Your Back offers a strategy to execute on your most ambitious plans without costing your happiness, well-being, or sanity–in fact his program promises to enhance them by building deeper, more supportive relationships. Read more
